Starting up a business with online tools

starting up a business today is kind of easy due to the technology we have around us today.  but it only natural to feel a little bit of fear when trying to start a business due to the competition out there.

But let me tell you, there no limits on who can become a great business owner, you don’t need lots of money in the bank or a university degree to start a business that could become a major success today.

However, you do need a strong plane and online tools, which can help you reach your market audience from anywhere you are.

gone are the days when we had an only on-air advertisement, now you can reach your market using free online market tools and resources.

Social Media

Every business owner wants his or her business to flourish. you may sometime think you’ve exhausted every avenue to generate leads and sales for your business.

you may have started a Facebook business page and got tired of the time and effort it takes to manage it since your just starting up a business newly.

you may also be thinking if spending Time, Money and Energy on social media worth it for your business?

Well, social media is one of the best ways to showcase your business to your audience and also engage with them for free.

The only issue with social media is managing it is time-consuming. Managing one social medial account its hard work already, while managing multiple accounts is almost impossible.

Fortunately, we have tools to help assist you with the management of your social media like; scheduling your post, also keeping content on your social feeds.


start a business page today on social media and manage your business page content with Buffer. buffer is a social media software, designed to manage social media account for you.

This software offers both paid and free plans, with the free plan of this software you can schedule up to 10 posts to your Instagram, Facebook, Twitter and Linkedin, as well as analyzing the results.

And also you can connect your Facebook, Instagram, Twitter business page at once on this software.

Hoot Suite

This software also allows you to manage your social media account. it’s similar to buffer, with Hootsuite you not only schedule your post bust also checkout your activities on your social feeds.

This software can only manage up to three social accounts within the free plan.


This tool still workes like crazy, most people think Email is old fashioned. but I will tell you the opposite. To me email is sexy, and here’s why;

Virtually every person with a job or a business uses Email, and with the amazing growth of social media, email is one of the best ways to connect with your audience. 

Many new business owners put aside starting their email list because they think it cost much money, but although it’s not expensive. I will show you a free email tool option you can use when starting up a business newly.

Mail Chimp

This is a marketing automation platform and email marketing service. although the company is free of charge for up to 2,000 subscribers and 12,000 emails per month.

SEO ( Search Engine Optimization )

This is the practice of getting traffic from an organic search result on any search engine.

NOTE: Depending upon the keyword, the keywords people are using to search for your business.

The keyword helps search engines consider content most relevant to users. knowing your keywords can help you determine what information to share.

they are tools you can use to check keywords that are relevant to you. Examples; this is free and you do not need to register. Seo book, this is also free and does not require any registration.

Website And Marketing Analysis

web analytics is the measurement, collection, analysis and reporting of web data for understanding. it provides information about the number of visitors to a website( Wikipedia definition )

starting up a business website, analyzing your data helps you determine best how to market your services & products to your audience. 

for example; you may want to know the number of people who shared, liked, and commented both on your business website and social media page, and to have an idea where most traffics are coming from.

All this information can be used to modify your marketing strategy. 

Google Analytics Tool

This is a web analysis tool and its free. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, gives you the tools you need to better understand your customers. You can then use those business insights to take action. 

Sprout Social

sprout social offers data analysis on your social media engagement, and it must be purchased with a free 30days trial.

Graphics and Logos

Do you know visual content has increasingly become important in marketing? your graphic is likely to attract your audience than solely plain text.

you need to have graphics as part of your online presence, your “social media post and your website articles. many sites offer free image and online graphic editing tools you can use to market your business.

examples; Free image site ( ). online graphic editing tools; ( Picmonkey and Canva

Customer Relations Management

starting up a business and managing the relationships and interactions with your customers and your potential customers is never easy.  the best way to ensure your customer’s loyalty is by staying in touch.

With some customer relation management software, you can achieve your goal very easily. the software records significant facts about your customers, such as; birthdays, important dates and also keep track of your communication with them.

examples; SuiteCRM and Really Simple Systems

Feedback and Engagement

The easiest way to ensure you’re providing the best products or services to your customers is by getting customers feedback/opinion. 

A survey is one of the best resources for finding out how your customers really feel about your services.

example; SurveyMonkey and Typeform

starting up a business doesn’t have to cost you much, all you need to do is find the right tools and resources that fit your needs and start from there. 

 The free options may no longer be sufficient with time, but by then your business will be marked enough to offset the added expense

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